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The Role of Business Listings in Local SEO

Local business listings and citations play a vital role in reputation, rankings, and revenue. That’s why it’s critical to see the big picture of their purpose.

Not so long ago, local business owners had a set of offline publicity options, such as paying for Yellow Pages inclusion, advertising in the local newspaper, print marketing in the form of brochures and coupons, postal mail marketing, telemarketing, and local radio/television buys. All of these are still viable options in many industries. But while some offline avenues have become optional, Internet marketing is now a necessity for every single local business. If a business can’t be found on the web today, it’s akin to being “nowhere.”

Whether you decide to take a fully manual approach or a semi- or fully automated one, the most important thing to remember is that local business listings are extremely powerful.

So our answer to fulfill this need of the Local Small Business is our own personal network of Local Business Directories. And any local business can get listed for FREE. Simply follow the link below to the business directory nearest your business location or market area and Add a Free Listing for your business.